KUALA LUMPUR – As part of our group-wide branding exercise, Target Direction Sdn Bhd (“Target Direction”) participated in our very first exhibition. We are honored that our first time participating as an exhibitor is none other than at the 2024 International Café and Beverage Show (“ICBS”); organized by Montgomery Asia and with partnership with The Malaysian National Coffee Championships (MNCC). The 2024 ICBS took place from 23-25 May 2024 at the Kuala Lumpur Convention Centre.
Highlights
During the 3-day exhibition, Target Direction’s booth has received a continuous stream of visitors. Some visitors knew what they are looking for while some visitors were in their planning stage.
As for us, we were all in high spirits and was very pleased to help each of our prospects with their enquiries, requirements and planning. Our aim and objectives has always been clear and focused – to help customers achieve custom branding at competitive pricing and at a smaller order quantity.
With us, customers do not need to order 100,000pcs of items in order to do custom printing and, there is no need to wait for 2-4 months for goods to be delivered. This are the two (2) main gaps we intend to close for our customers. 
Highly-Received Sample Kit
One of our initiatives during the exhibition was to custom make a sample kit for our prospects to bring home. The sample kit intends to give prospects an idea of what they can achieve for their business and also, it allows them time to review our product quality.
We are pleased to report that the reception of the sample kit was more than what we anticipated. Some visitors came to our booth just to get the sample kit, some visitors took selfies with the sample kit, all in all it was a sight to see people walking around with our sample kit in hand, as that was what we wanted to achieve with our service of custom printed takeaway supplies – #brandinginyourhands.
Sneak Preview – PLA Hot Cups, Cold Cups and Straws
Another highlight of our participation in the 2024 ICBS is our sneak preview of PLA products – particularly the PLA hot paper cup, PLA cold cup and PLA straws. It was great communicating with interested prospects on the topic of sustainability and PLA products. The level of interest and enquiries on PLA products we receive during the exhibition ascertains our strategy to invest and launch PLA products. Our plan is to launch the PLA products by Q4 2024. Do follow us on social media where we will provide on-going updates.
In summary, as a first time exhibitor, Target Direction has achieved our objectives:
- Display our full range of products and services in order to give our prospects an idea of what they can achieve for their businesses.
- To increase awareness on PLA paper cups, cold cups and straws; as well as eco-friendly takewaway paper packaging supplies.
- To increase brand awareness for Target Direction.
If you need more info and assistance, do reach out to us via WhatsApp or email at:
- Jason: 016-218 2031 (supplies2u.my@gmail.com)
- Jasemaine (Jas): 012-813 2848 (jasemaine.target@gmail.com)
- Chris: 016-330 3770 (supplies2u.my@gmail.com)